Comprehensive brand identity and integrated marketing campaign for a flagship event.
Developed a compelling visual identity and integrated marketing campaign for the annual ESG event, with the primary goal of exceeding last year’s participant numbers. Deliverables included a promotional video, web banners, social media assets, invitations, digital/print programs, badges, and videography on the event day. This cohesive, eye-catching identity should highlight the event’s commitment to ESG practices, resonate with the target audience, and drive increased attendance across all channels.
Results and business impact
Achieved a 15% increase in event attendance compared to the previous year.
Garnered a 20% boost in overall media impressions across multiple channels.
Significantly enhanced brand visibility and solidified the organization’s leadership in ESG initiatives.
