Role

Lead Designer - Creative Direction

Client

Mintel

Creative direction - data visualisation

Creative direction for illustrated data visualisation

In this creative design project, I revitalized the brand's visual identity and illustration style. Drawing from contemporary trends and brand values, I crafted a fresh, cohesive visual language. Through research and iteration, I developed design assets that resonated with the target audience while maintaining brand consistency. Below I included a series of illustrated infographics, developed over the past years. The goal of these infographics is to visually showcase the most important data, on various topics. The output is both digital and printed in English or localized.

Results and business impact

The result was a successful launch that garnered acclaim, showcasing my ability to deliver impactful design solutions.