As brand guardian and lead designer for Mintel, my work focused on working on marketing and communications collateral.
The objective was to develop a visually engaging, easy-to-read thought piece in both print and digital formats, strictly adhering to the brand guidelines. Crucially, the design also had to function as a reusable template for future annual reports spanning multiple international markets and business sectors—making adaptability a primary focus.
Results and business impact
Delivered a flexible, on-brand design template that could be effortlessly adapted for future annual reports across diverse regions and sectors.
Streamlined production timelines and costs by establishing a uniform design system.
Received positive feedback from stakeholders, praising the balance of visual appeal, readability, and brand consistency.
